Released on = March 8, 2006, 9:49 pm

Press Release Author = Cayin Technology Co., Ltd.

Industry = Software

Press Release Summary = Cayin Technology launches a new advanced division-type
digital signage player: SMP-PRO2

Press Release Body = Taipei, March 09, 2006 - In order to satisfy the evolving
demand on the Digital Signage market, Cayin Technology launches a new advanced
division-type digital signage player: SMP-PRO2. Cayin's SMP-PRO2 has been inspired
by end-users' feedback and developed with a hardened embedded Linux core and
user-friendly interface for efficient and effective dynamic advertising,
entertaining and informative presentations in out-of-home environment.

Digital signage, also known as narrowcasting or electronic billboards, is a network
of digital signs that use LCD or plasma displays to communicate with target
audiences in designate locations by high-quality videos, audios, animations,
graphics, and texts. Replacing and enhancing traditional signs, digital signage
offers a multimedia communication platform to promote, inform, educate, and
entertain specific audiences in a variety of commercial occasions.

SMP-PRO2, the new product of Cayin Technology under SMP-PRO series, is an advanced
division-type display engine for digital signage applications. It uses users' own
pre-designed templates (image) as the background (skin) and all multimedia contents
can be allocated on the background. Not being limited to traditional given
templates, users can in 5 minutes design a new skin that matches the theme of the
multimedia contents and the event. Users can also choose to display different skins
by schedule, centrally managed by Cayin's CMS server.

SMP-PRO2 supports endless combinations of multimedia presentations to satisfy
various applications' needs. Using Cayin's Skin Editor, an intuitive simple
drag-and-drop tool, users can easily define the sizes and locations of up to five
dedicated areas: one area for stored/lived video playback or images slide show, one
area for ticker, two areas dedicated for image slide shows and one area for the
background.

SMP-PRO2 also features for its good scalability and can be deployed either as a
networked standalone solution or under a server-client structure (incorporated with
Cayin's CMS server). With CMS server, administrators can centrally and remotely
manage all SMP-PRO2 players located at different sites; one CMS server can
administrate as more as 60 clients at the same time, and distribute right messages
to be displayed at right time and right places.

Cayin's CMS server products offer automatic content update, playlist editing and
advanced central scheduling functions for large and multiple site applications which
require centralized management and grouping content distribution over LAN or the
Internet. Furthermore SMP-PRO2 incorporating with CMS server allows real-time
broadcast (e.g. live streaming of a TV channel in the video area). Cayin especially
provides a useful web-based management tool for easy remote control for SMP-PRO2
player and the CMS Server separately.

Another significant feature of SMP-PRO2 is its 'log record' for monitoring status of
the system, the network, the media player, and the playback for management and
analysis purposes, especially for critical commercial applications. Cayin
Technology's new Linux-based appliance supports most popular codec and file formats,
such as MPEG 1/2, AVI, WMV, WMA, MP3, JPG, GIF, etc. It also supports most of
resolutions for both standard and wide screens. SMP-PRO2 supports wireless LAN upon
customers' requests.

Compared to PC-based solutions, SMP-PRO2 is a compact dedicated digital signage
appliance with a lower total cost of ownership. It has lower power consumption and
shorter boot/reboot time than PC. Fanless models are also available for special
noise or heat-exhaust sensitive environment or applications. The system is developed
under Cayin's embedded Linux, which effectively increases system security and better
prevents from computer virus and hackers' attacks.

For more product information of SMP-PRO2, please visit the Cayin website at
http://www.cayintech.com/product_smppro2.html

For more press information and press pictures please download at
http://www.cayintech.com/press.html

Cayin Technology in Brief
Cayin Technology is established by a group of professionals specializing in
development, researches, and engineering. Cayin devotes itself to providing complete
solutions in multimedia, network, and embedded fields, integrating computers and
audiovisual appliances in various commercial applications, such as dynamic digital
signage and video-on-demand systems in retail, transportation, education, and
hospitality. In order to best facilitate the deployment of Cayin products, we also
provide tailored hardware and software services to satisfy customers' demands for
almost limitless applications. Our mission is to continue to innovate and
concentrate on providing our customers with foresighted new solutions.
More about Cayin Technology at http://www.cayintech.com

Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
E-Mail: press@cayintech.com


Web Site = http://www.cayintech.com

Contact Details = Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
E-Mail: press@cayintech.com